Pura vida literally means Pura = pure and vida = life, but "Pure life" in Spanish would be "Vida pura" instead, so the real meaning is closer to "plenty of life", "full of life", "this is living!", "going great", "real living", or "cool!" It can be used both as a greeting and a farewell, to express satisfaction, to politely express indifference when describing something or even to say "thank you". The phrase has become widely known; this highly flexible statement has been used by many Costa Ricans (and expatriates) since 1956.
" In 2006 when i won my world title in Costa Rica i came across this local saying.... and this is how i live my life ... "